Where do you look beneficial walk the aisles for a trade exhibition? You read it right; where do you look? Too often we look right past an obvious visual supplying vital information to our suspects, prospects and customers and or vice versa.
For example, where anyone put name badge whenever you are manning the booth? The correct position to order name badge is stored on your right side (near your collar bone). The highest majority of attendees shake hands their own right hands and their eyes travel up the arm to house side of your torso ahead of they reach your mouth. Put your name and the name of your company in large type around the name tag and position it on your right side; high enough up on your shirt, blouse or coat to be read readily and simply. If you have a name badge on the lanyard, then draw up the lanyard to where title tag is put under your chin. Whole purpose of this particular subtle but important detail is to convey your name and company to the biggest individuals at a trade show - attendees to your booth space. This is most effectively done when your reputation and the naming of your company are easily within your prospect's or customer's line of sight.
How about banner stands next for the aisle? Great idea if done right; bad idea carried out poorly. A banner stand can effectively call focus on an awesome or service, an exciting feature of your respective new product or service; even something going on inside the booth - it cannot do everything at one time.
Here's an example of a good banner walk. Let's say you're introducing the Widget-A1. Images of the Widget-AI in order to at the top with apparent title 'Introducing the Widget-AI'. Underneath in no more than SIX to EIGHT words about whatever the greatest feature is from the Widget-AI that offers the prospect the highest benefit - 'With X1000 - Cuts your process time in half'.
An sort of a bad banner stand would be one that has way numerous words - such being a schedule Or maybe agenda OR too many features and/or benefits to a particular product, service or entity with multiple snap shots. Let's face it, too frequently the potential reader of the banner stand will simply pass at by a note that's too complex a treadmill that's easily misunderstood.
Next, the famous or 'infamous' computer monitor - if you're determined the this as your primary communications vehicle - make a specific presentation with large type and simple graphics - keep the presentation to two minutes or less.
Next improve the monitor down of 40' high (set it on a case or podium) and, if at all possible use the largest screen size possible (this is not always a practical fete; specifically when you a great aggressive display schedule and you have to transport this from Point 'A' to Point 'B' extensively). It may serve you best, if you have had a larger flat screen, to select heavy duty travel case.
Finally, the cardinal sin of all visuals is when you put your table parallel to your aisle. Avoid it! This is both a psychological and physical barrier to your booth home. You want every potential visitor to come inside your booth space. Move any table you use to at least side for this booth space or another and be sure perpendicular to the aisle. And, drape the table having a table throw that has your logo on the front side. Naked table - terrible aesthetic appeal. Draped table - excellent visual.
Last benefits least, don't make use of your cellphone inside your booth space AND won't have food and drink(s) inside your booth space unless you're hosting a sight.
All this info comes you from Jim Deady, a thirty five year marketing professional who owns Showstopper Exhibits, LLC, a top crafting trade show display, graphics and banner stand web business. Visit www.showstopperexhibits.com or call (888) 440-0377 to you can make your next display display and all its visual elements a showstopper.